The Group comprises two differentiated businesses, focused on specific areas of the promotional products market: Brand Addition’s activities comprise the design, sourcing and delivery of creative promotional merchandise and branded products for global brands, and Facilisgroup provides subscription-based SaaS technology and services to SME distributors in the promotional products market in North America.

The industry

c.$50bn promotional products market

Our Group

Logo dark.svg

Providing products, services and technology into the global promotional products industry

Building brands, growing relationships, strengthening businesses.

Our focused businesses

Brand Addition

Products and services


Technology and services

Target market

Large global brands

SME promotional product distributors


Design of corporate ranges and bespoke products

Source from ethical suppliers

Deliver across the globe

SaaS technology to power efficiency and growth

Supply chain consolidation for buying dynamism

Community events and training

Revenue model

Margin on products for services

Subscriptions for technology

Fees for supply chain management

Geographic hubs

Europe     Asia     US

US     Canada