The Group comprises two, complementary and differentiated businesses, focused on specific areas of the promotional products market: Brand Addition’s activities comprise the design, sourcing and delivery of creative promotional merchandise and branded products for global brands, and Facilisgroup provides subscription-based SaaS technology and services to SME distributors in the promotional products market in North America.
The industry
c.$50bn promotional products market
Our Group
Building brands, growing relationships, strengthening businesses.
Our focused businesses
Brand Addition
Products and services
Facilisgroup
Digital commerce, products and related services
Target market
Large global brands
SME promotional product distributors
Services
Design of corporate ranges and bespoke products
Source from ethical suppliers
Deliver across the globe
Software as a service (SaaS) technology to power efficiency and growth
Ecommerce platform for online sales and processing
Supply chain consolidation for supply chain advantage
Community events and training
Revenue model
Margin on products for services
Subscriptions for technology and online stores
Fees for supply chain management resulting in recurring annual revenues
Geographic hubs
Europe Asia US
US Canada