The Group comprises two, complementary and differentiated businesses, focused on specific areas of the promotional products market: Brand Addition’s activities comprise the design, sourcing and delivery of creative promotional merchandise and branded products for global brands, and Facilisgroup provides subscription-based SaaS technology and services to SME distributors in the promotional products market in North America.

The industry

c.$50bn promotional products market

Our Group

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Providing digital commerce, products and related services to the global promotional products industry

Building brands, growing relationships, strengthening businesses.

Our focused businesses

Brand Addition

Products and services


Digital commerce, products and related services

Target market

Large global brands

SME promotional product distributors


Design of corporate ranges and bespoke products

Source from ethical suppliers

Deliver across the globe

Software as a service (SaaS) technology to power efficiency and growth

Ecommerce platform for online sales and processing 

Supply chain consolidation for supply chain advantage

Community events and training

Revenue model

Margin on products and services

Subscriptions for technology and online stores

Fees for supply chain management resulting in recurring annual revenues

Geographic hubs

Europe     Asia     US

US     Canada