Brand Addition provides promotional products and related services that help the world’s most recognisable brands build culture, awareness and meaningful connections. Brand Addition extends its client’s values in thoughtful, sustainable, globally conscious ways to create branded moments that people love.
Facilisgroup provides a digital commerce platform to mid-size promotional products businesses in North America, which enables those businesses to benefit from significant business efficiency through its technology and gain meaningful supply chain advantage from the ability to purchase from quality suppliers under preferred terms.
Headquartered in Manchester, the Group has operations in the UK, the Republic of Ireland, Germany, China, Canada and the United States.
Our story
Brand Addition began its journey as a brand in 2010. In 2012, the current management team led a private equity backed MBO of the business and Brand Addition Limited was established.
The management team’s plan was to capitalise on the expected long-term growth in demand for promotional products by large global corporates, to diversify the products and services it offered and to expand the Company’s geographic reach.
Brand Addition grew successfully, both organically and by acquisition, and the management team completed a secondary MBO in 2017 and acquired Facilisgroup in 2018, when The Pebble Group name was established.
The Pebble Group continued to deliver strong and consistent growth and in November 2019, the management team announced its decision to float the business on AIM and commenced on 5 December 2019.
Since float, the Group has continued to make strategic progress. A key priority is the continued development of Facilisgroup’s digital commerce platform with an ambition to reach $50m of annual recurring revenue by the end of 2024.
Key events
Successful completion of Round 1 beta testing for the Commercio component of Facilisgroup’s digital commerce platform
Acquisition of strategically important software assets for Facilisgroup
Admission to AIM.
Acquisition of Facilisgroup in North America saw the establishment of the Pebble Group brand and enabled it to diversify and strengthen its service offering in the promotional products sector in the US and Canada and enhance its operational and business systems, creating an additional platform for continued future growth.
Secondary management buy-out supported by Elysian Capital and Beechbrook Capital LLP. Formation of The Pebble Group as parent company to Brand Addition.
Acquisition of US-based Gateway CDI (now Brand Addition US), increasing market share and providing greater access to the largest single regional market for promotional products.
Expanded operations into Shanghai, established a full-service office enabling further development of overseas capabilities.
Management buy-out of Brand Addition, supported by H.I.G Europe Capital Partners LP and by Beechbrook Capital LLP.
Brand Addition established from three businesses within 4imprint Group.