Brand Addition provides promotional products and related services that help the world’s most recognisable brands build culture, awareness and meaningful connections. Brand Addition extends its client’s values in thoughtful, sustainable, globally conscious ways to create branded moments that people love.
Facilisgroup provides a digital commerce platform to mid-size promotional products businesses in North America, which enables those businesses to benefit from significant business efficiency through its technology and gain meaningful supply chain advantage from the ability to purchase from quality suppliers under preferred terms.
Headquartered in Manchester, the Group has operations in the UK, the Republic of Ireland, Germany, China, Canada and the United States.
Our story
Brand Addition began its journey as a brand in 2010. In 2012, the current management team led a private equity backed MBO of the business and Brand Addition Limited was established.
The management team’s plan was to capitalise on the expected long-term growth in demand for promotional products by large global corporates, to diversify the products and services it offered and to expand the Company’s geographic reach.
Brand Addition grew successfully, both organically and by acquisition, and the management team completed a secondary MBO in 2017 and acquired Facilisgroup in 2018, when The Pebble Group name was established.
The Pebble Group continued to deliver strong and consistent growth and in November 2019, the management team announced its decision to float the business on AIM and commenced on 5 December 2019.
Since float, the Group has continued to make strategic progress. A key priority is the continued development of Facilisgroup’s digital commerce platform with an ambition to reach $50m of annual recurring revenue by the end of 2024.