Our Purpose:
We aim to create long-term value and sustainable growth for our stakeholders through leadership, strategic initiatives, innovation and responsible management.
Our businesses
Facilisgroup provides technology solutions and a digital commerce platform to SME promotional product distributors in the United States and Canada, that enables them to benefit from significant business efficiencies and supply chain advantages.
Brand Addition is a leading provider of promotional products and related services that help the world’s most recognisable global brands build culture, awareness and meaningful connections. It designs products and product ranges, utilising its global network and technology infrastructure to source and deliver complex, sustainable, creative promotional merchandise solutions.
Our Values
Our values are at the heart of everything we do, they shape our culture, define who we are, what we do and how we act.
ONE TEAM, DIVERSE AND UNITED
We are one team using our diverse skills and experience to support each other’s successes and challenges, respecting our differences.
ENJOYING THE JOURNEY
Enjoying the journey in a culture of integrity, transparency and fairness, where we are proud of our past and excited by our future.
AMBITIOUS POSITIVITY
Ambitious in our commitment to achieving positive results with sustainable impact.
ALWAYS LEARNING AND GROWING
Learning and growing knowing there is always progress to be made.
CONNECTED TO ALL OUR STAKEHOLDERS
Connected to all our stakeholders developing long-term relationships by engaging to understand needs and aspirations.
Our story
Brand Addition began its journey as a brand in 2010. In 2012, the current management team led a private equity backed MBO of the business and Brand Addition Limited was established.
The management team’s plan was to capitalise on the expected long-term growth in demand for promotional products by large global corporates, to diversify the products and services it offered and to expand the Company’s geographic reach.
Brand Addition grew successfully, both organically and by acquisition, and the management team completed a secondary MBO in 2017 and acquired Facilisgroup in 2018, when The Pebble Group name was established.
The Pebble Group continued to deliver strong and consistent growth and in November 2019, the management team announced its decision to float the business on AIM and commenced on 5 December 2019.
Since float, the Group has continued to make strategic progress. A key strategic priority is the continued development of Facilisgroup’s digital commerce platform with a medium term ambition to reach $50m of annual recurring revenue.
Key events
Successful launch of Commercio for Facilisgroup’s digital commerce platform
Acquisition of strategically important software assets for Facilisgroup
Admission to AIM.
Acquisition of Facilisgroup in North America saw the establishment of the Pebble Group brand and enabled it to diversify and strengthen its service offering in the promotional products sector in the US and Canada and enhance its operational and business systems, creating an additional platform for continued future growth.
Secondary management buy-out supported by Elysian Capital and Beechbrook Capital LLP. Formation of The Pebble Group as parent company to Brand Addition.
Acquisition of US-based Gateway CDI (now Brand Addition US), increasing market share and providing greater access to the largest single regional market for promotional products.
Expanded operations into Shanghai, established a full-service office enabling further development of overseas capabilities.
Management buy-out of Brand Addition, supported by H.I.G Europe Capital Partners LP and by Beechbrook Capital LLP.
Brand Addition established from three businesses within 4imprint Group.