The Group's management estimates this market to be worth over $50 billion in 2019 (which would represent approximately 10% of global marketing expenditure), with North America and Europe representing $24.7 billion and $22.6 billion respectively.
Market worth over
of global marketing expenditure
Promotional products comprise an increasingly important part of a company’s marketing mix, conveying a company’s brand values and identity to its stakeholders. The return that promotional products deliver, in respect of brand awareness relative to the level of investment, makes them a valuable marketing and engagement tool for all businesses, particularly at times where budgets are constrained. The Directors consider the promotional products industry to be highly fragmented, typified by the large number of promotional product distributors.
Through Brand Addition, The Pebble Group looks to differentiate itself from its competition by utilising its depth of expertise and international infrastructure to provide a comprehensive and integrated service of account management, design, quality control and web stores, which meets the complex needs of global brands.
Through Facilisgroup, the Group is able to access a different segment of the market. Its subscription-based proprietary software and services support the growth and operations of North American owner-managed, sales-led SME promotional product distributors in this region. Facilisgroup's industry-focused technology platform enables Partners to improve the efficiency of their operations and understanding of the activities of their businesses.