Industry growth and development
The global promotional products market is worth circa $50bn, 50% of which is in North America. Promotional products are often a key component in a business’ marketing strategy with the cost per impression or the return on investment being highly attractive.
Businesses are increasingly choosing to work with promotional product distributors who can develop product strategies that connect with
their target audience both locally and across the world.
Businesses have become more considered in their approach, investing in products to engage with employees and customers that align with brand values, are made from more sustainable materials and are useful, helping to generate as many brand impressions as possible.
(All data on this page relates to the financial year ended 31st December 2024, as reported in the Group's Annual Report 2024.)
Why are promotional products used?
Businesses of all sizes, sectors and geographies use products branded with their name or key message. They are used to build culture, brand awareness and make meaningful connections with stakeholders, be they existing or potential clients, employees or suppliers. The right strategy can help businesses make a long lasting positive emotional connection with the recipient, reminding them of an interaction with a brand each time they use or wear a product.
